Follow the Yellow Brick CTA

Ever feel like your posts are getting views but no action? That’s because you’re missing a strong call-to-action (CTA). Every post should guide your audience somewhere—whether it’s your website, DMs, or email list. Try phrases like “Tap the link in bio,” “Save this post for later,” or “Tag a friend who needs this info!” CTAs create urgency and tell people exactly what to do next, so don’t leave them guessing. Think of it as the yellow brick road leading them to their next step.

To make CTAs even more effective, use action-oriented language. For example, instead of saying “Learn more,” say “Discover how to grow your business today.” Pair CTAs with incentives like free downloads, discounts, or exclusive access to encourage clicks. Track which CTAs work best and tweak them based on performance. A clear CTA is like a magic spell that turns curiosity into conversions.

- Signed, Your CTA Conductor - Ruby Slippers Marketing